September 5, 2022

All startups, at their core, have the same ambition: to build a company from the bare bones up. With some of them comfortably building with investor support, and others relying solely on a budget and hard work, one inescapable conclusion they’ll come to is this: conducting their operations via the cloud is the most effective way for them to meet their varying needs.

When cloud communications are prioritized, particularly for a startup, essential business processes, like product development and even marketing, are performed and improved upon at the highest level. Startups are essentially transformed when they rely on the cloud for assistance, and in this article, Netooze intends to highlight a few of the ways how relying on cloud communications and processes can catapult a startup well on its journey.

In this article we will show you:

  • A few ways how cloud computing can benefit startups
  • Cloud computing service models
  • Cloud-based communications beneficial to startups
  • Types of cloud services


Startups that recognize the cloud as a worthwhile avenue for their investments often come upon quite a few benefits, not the least of which is that of having off-site equipment at their disposal.  Since most startups do not have particularly flexible budgets, data centers often prove to be impractical from both logistical and financial standpoints, making way for a solution that’s both cost effective and less physically demanding. That’s where the cloud shines.


Given how flexible the cloud is, it easily scales to match the needs of a startup as it transitions from a small business into a full-fledged one. Cloud services costs grow as you demand more of them, and you demand more of them when you are experiencing growth yourself, which means that the services are scalable to your needs and financial flexibility.


With security being at the top of the list for a lot of startups, cloud services offer formidable protection against hacks and other threats to sensitive data. The task of securing data is an ever-evolving that requires constant attention to detail and a lot of capital. For startups, the cloud shifts that responsibility to a cloud service provider, preferably a reputable one, saving them the trouble of undertaking that task. 


Though a function of security as well, the stability the cloud offers is unique in that it is never left behind. Cloud service providers are constantly updating their systems and software, ensuring that its end users – startups in this case, operate efficiently in an environment of up-to-date technologies with the latest in data protection. Additionally, and importantly, all this comes at no added cost to the user.


With access to your data in real-time, the cloud ensures that startups are always in a position to recover all of their sensitive data should the need arise for them to do so. As a result of this feature, and given how frequently the platforms are updated and upgraded, cloud services drastically improve productivity by limiting to almost completely wiping out downtime. These part ways with many of the ills one would find in cases involving physical servers, which are maintenance-heavy and not nearly as cost-effective.


Engaging with cloud servers presents startups with flexible options to suit their needs, any of which can likely be found between the three types of cloud services available.


Names like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud are three of the most popular examples of what constitutes a public cloud. Its cloud services are owned and operated by a primary company outside of the startup, and its services are used by a number of different companies. Characterized by its low cost and automatic updates, this type of cloud is typically only limited when it comes on to customization of specific facets of the service to suit a unique need the startup may have.


As its name implies, private clouds are those that have been customized to only cater to one startup’s needs and aren’t available for use by others. Private clouds are typically deployed in cases where a startup can not only afford to have them but need them depending on the industry in which they operate and the specific rules that govern how that industry handles data and security. It typically operates behind the designated startup’s firewall.


Again, it’s all in the name. Combining features of any two different clouds, of any mixture (public + public, private + public, private + private, etc.), hybrid clouds largely reflect the specific needs of the startup it is serving. It evolves with the company and combines flexibility with the cloud’s characteristic trait of staying up-to-date on the latest technological processes. Though more complex, a hybrid cloud provides a blend of benefits that most startups, with the capital to get it, would opt for. 

If a cloud platform meets your needs and facilitates the growth of your startup, that should be the most important factor in determining which of the above options you go with.


In each of the above-mentioned types of cloud computing, three specific kinds of services are offered to users. They are:

Software-as-a-service (SaaS)

Think of this as a ‘pay-as-you-use’, on-demand software. Startups are only billed for their usage. And, while their service is active, they have full access to the desired software through a ‘thin client’ – often a web or mobile app. The service is usually subscription-based and is often managed by a group besides the startup and the actual proprietors of the service.

Platform as a service (PaaS)

For startups with ambitions to get into software development, whether as part of their business model or for the purpose of running their operations, they are sure to benefit from PaaS like Netooze. It not only provides a computing system with an OS, but it also houses valuable toolkits with all the tools you’ll need to embark on your software development journey. It’s highly scalable and accomplishes this in some intuitive ways that don’t require manual configurations, all while limiting how much resources are expended.


Infrastructure as a service (IaaS)

Requiring a more hands-on approach and being the more popular of the lot, IaaS typically sees the startup choosing to rent the service and managing it on their own, while still having the benefits associated with the cloud, particularly that of not actually needing physical assets on site. IaaS provides tools such as operating systems, networks, storage virtual machines, and servers). Once you’ve identified your needs, you can then go ahead and implement the services as needed. If you’re unclear as to what exactly you need, tapping a cloud service provider for help or for some recommendations could nudge you in the right direction.


With more startups recognizing just how valuable cloud services are, many of them are opting to move their communication to the cloud as it spares them the stresses of a complicated phone network, a host of hard-to-navigate video apps, and largely counterproductive channels dedicated to enabling communication, which ultimately challenges it. With the cloud offering a more unified approach, startups are employing the cloud to meet their communication needs.

Most startups require an intuitive communication system that covers making calls, sending messages, and conducting video meetings anywhere in the world, and with the cloud constantly being updated with the latest technology has to offer on those fronts, combined with a host of other benefits for startups, Netooze believes all startups should consider employing the use the cloud to fast-track their progress.

Netooze® is a cloud platform, offering services from data centers globally. When developers can use the straightforward, economical cloud that they love, businesses expand more quickly. With predictable pricing, thorough documentation, and scalability to support business growth at any stage, Netooze® has the cloud computing services you need. Startups, enterprises, and government agencies can use Netooze® to lower costs, become more agile, and innovate faster.

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